Dog Cosmetics For Groomers That Work With You. Not Against You.

Shampoo. Rinse. Condition. Rinse.
If you need extra firepower, add the mask.
Spray the detangler all over the coat & straight into tangles before brushing.

We believe if a product requires a manual, it’s too complicated.

Grooming is already hard enough. You shouldn’t have to learn chemistry too.

Most So Posh shampoos are 1:10, and that’s on purpose.

Many brands advertise 1:32 or 1:50, but here’s the problem:The higher you dilute, the weaker your actives become.

If a shampoo contains 3% keratin (you can't use more as the product becomes unstable), once you dilute it 1:50, that’s only 0.06% left — basically nothing. A 1:50 shampoo becomes water and detergent after dilution. 

So yes, ours are 1:10 — because we want the coat to actually feel the ingredients. Less water. More results.

That being said, we do have a 1:50 shampoo as it does have a practical need, but it's not comparable to the lines you're getting with this kit. 

You’ll need 25–50 ml (0.8–1.7 oz) of shampoo or conditioner per dog, depending on size and coat.

That’s 5–10 dogs per line, more than enough to see if you’re part of the 83% of groomers who switch permanently after trying it.

Yes. All products come in 250 ml (8.5 oz), 1 L (33.8 oz), and 4 L (1.05 gal) sizes. Professionals get 35% off, so you can grab gallons for $64.35 — pump included.

Orders ship from our HQ in Tallinn, Estonia. UK duties paid by us. 

Short answer: No.

Long answer: We don’t care about buzzwords — we care about results and safety.

“Natural” doesn’t mean “better”...  also, what does "natural" even mean? No one is squeezing cabbage juice into bottles.

Some synthetic ingredients are safer, cleaner, and more stable than their “organic” alternatives.

Every ingredient we use is medical grade (99.99% purity) and tested safe for daily use — you could wash a puppy’s face with our shampoo every day, and it would never cause irritation.

Again, zero reactions across 150,000+ bottles sold.

Yes — each line is built for a purpose.

Fantastic: everyday workhorse, deep clean + moisture balance.
Silky: straight drop coats that need shine and slip.
Puffy: fluffy breeds and scissored coats needing volume and structure.
Harsh: texture, grip, and definition for terriers and hand-stripped breeds.

As far as we're concerned, that's all the coat types that exist. Everything else is marketing fluff. 

Pick your line, and you’re covered.

Absolutely — many pros do.

Use Fantastic to clean, Silky for conditioning drop coats, or Puffy for that show finish.

Every formula is designed to cooperate, not clash.

And since every formula carries the same mild scent, you’ll never end up with that strange mix of competing fragrances.

Yes. That’s one of the reasons So Posh exists.

Traditional shampoos use detergents harsh enough to burn your hands — the same compounds found in dish soap.

And don't even get us started on the preservatives. Did you know that the most widely used preservative DMDM Hydantoin is literally formaldehyde and has been banned in human cosmetics for decades as it directly causes cancer? Google it. Yeah, we don't use that stuff. 

So Posh is made with cosmetic-grade ingredients that clean without irritation. Many groomers say their hands feel softer after a full day of washing.

Most recipes are formulated by a board of investors who've never bathed a dog. They start with what’s cheapest, not what’s best.

We started with what works — and refused to compromise.

Every formula is made from scratch, tested dozens of times, and produced in-house by people who actually groom.

No private label. No shortcuts. Just chemistry that cooperates with your craft.

If you’re not impressed, we don’t deserve to keep your money. 

Just contact us — we’ll make it right. 

But honestly? Try one dog. You’ll know.