About Us

NOTHING WILL MAKE YOU AND YOUR DOG HAPPIER THAN FEELING SO POSH

Sveta Grün

Founder of SO POSH

The Inspiration Ran Next To Me

I've always loved my Shih Tzus, but grooming them for shows used to take so much time. After 10 years of grooming 30 hours a week on the side of a lucrative career, I got tired.

I was using loads of different products and still not getting the results I wanted.

I kept thinking, shouldn't there be dog grooming products that are easy to use, actually work, and don't cause skin problems? How great would it be if just washing your dog with 1-2 products could give you that perfect show look.

And that's how it all started.

That thought stuck with me. I was determined to find a better way, not just for me, but for all the dog lovers out there facing the same dilemma. So, I rolled up my sleeves and dove into the world of cosmetic chemistry. I was on a mission to create something special.

The Birth of So Posh

Fast forward through two years of research, experimentation, and, yes, a dozens of failed attempts, I finally created something that was perfect for me. A grooming product that ticked all the boxes – effective, skin-friendly, and a breeze to use. And most importantly, gave results I've never seen before.

When I shared it with my fellow dog lovers, the response was overwhelming. They wanted more!

It was clear this wasn’t just a personal victory; it was something that could help countless others. And that’s how So Posh was born.

Where We Are Today

Today, So Posh is more than just a product line. It’s a solution that transforms grooming from a chore into a delightful experience. Our range has grown to include a variety of products, each carefully crafted with your dog’s health and beauty in mind.

In four years we've amassed thousands of fans in 31 countries on all continents. Among them are champion breeders, handlers, groomers, but also regular dog owners who want the best for their pet.

So, if you’ve been on a seemingly endless quest for the perfect grooming products, your search ends here. Welcome to So Posh – where grooming is easy, effective, and always gentle on your furry friend’s coat.

Stay Posh!

LOOK AT ME, I’M SO POSH!

  • Purity

    The preservative used in SO POSH products is certified by Ecocert

  • Safety

    NO PARABENS, NO SILICONES, NO SLS, NO HARSH PRESERVATIVES. 

  • Highest standards

    Developed by top chemists. Created for professionals. Made in EU.