Transforming Grooming, One Salon At A Time.

Grooming Products That Reduce Costs, Save Time, & Increase Customer Satisfaction

Transforming Grooming, One Salon At A Time.

Grooming Products That Reduce Costs, Save Time, & Increase Customer Satisfaction

Get professional pricing

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Why So Posh is Your Salon’s Best Choice

Why So Posh is Your Salon’s Best Choice

Increase your salon's profit margins by purchasing directly from the manufacturer.

Serve more clients with products that speed up grooming without sacrificing quality.

Delight your clients with exceptional results and turn them into regulars who trust only your services.

No More Mixing Products, all You need Is The Right Shampoo and Conditioner

Our products are crafted with the finest ingredients to ensure effectiveness, safety, and exceptional results. Experience the difference with So Posh and discover why our brand is a favorite among pet lovers everywhere.

So Posh

1 wash is enough

Free of SLS and parabens

Ecocert preservatives

Mild clean smell

Brightens all colors

Others

2-3 rewashes necessary

Carcinogenic compounds

Formaldehyde preservatives that cause skin irritation

Intense smell

SLS causes colors to fade

Discover the System That Delivers Show-Ready Results, Every Time

...and no, you don't need a shelf full of products.

I'm So Fantastic Shampoo & Conditioner For Rough & Double coats

I'm So Silky Shampoo & Conditioner For Silky Coats

I'm So Puffy Shampoo & Conditioner For Puffy Coats

I'm So Harsh Shampoo for... You Guessed It... Harsh Coats

I'm So Fantastic Shampoo & Conditioner For Rough & Double coats

I'm So Silky Shampoo & Conditioner For Silky Coats

I'm So Puffy Shampoo & Conditioner For Puffy Coats

I'm So Harsh Shampoo for... You Guessed It... Harsh Coats

Groomer Bestsellers

  • Look at Me, I’m Tangle Free

    Best detangler on the market. It melts through knots like warm butter, then dries like water. No grease. No stickiness. Smells like a fresh breeze, not grandma's handbag.

  • Oh Dog, It's a Miracle Mask

    Named by the first groomers who tried it. This is why: dog comes in looking like Bob Marley’s wig, owner says “please don’t shave him,” and you’re expected to work magic. This is the magic. In five minutes, it softens mats, restores shine, and gives you a coat you can actually work with. Our pros go through jars like biscuits at tea time.

  • So Black. So White. So Brown. So Red.

    Forget harsh bleaches and scary chemicals - these are gentle enough to use on a toddler. One wash and the color’s back: blacks get bolder, whites get brighter, reds and browns pop like they just stepped out of a doggy salon... which they did. It’s the easiest wow you’ll ever give your clients (and their owners won’t stop smiling.)

1 3

"The first time I used So Posh, I immediately saw that it's next level. I get much better results with fewer products. It makes a coat in terrible condition look top-notch after one use. Over the 7 years I've been using So Posh, I've tried going back to my old brands and testing new ones, but nothing compares. So Posh is the best brand on the market right now."

Zhanna Purga

Groomer of 38 years, International Grooming Judge

"I've been a long-time user of So Posh products in my grooming salon, and they never disappoint! My clients are thrilled with the results, and I'm always excited to see the fantastic outcomes. For the first time, people are asking to purchase the products I use because they're so impressed and want to maintain the results at home. I also use So Posh products for preparing show dogs, and my clients have won breed, BIS, and special shows with them! I can confidently recommend So Posh products to everyone!"

Johanna Veldre

Groomer of 11 years

"I’m in love with So Posh Products. It works magic on my doodle clients. I love the softness and the shine it brings on the coat."

Margot Zwitser

Groomer specialized on Doodles

Let customers speak for us

from 407 reviews
Harsh Harsh Dust
CHRISTINE DREILLARD

Very good to help to make topknot. I´m sure the top don´t break for the show. Must have.

Harsh Harsh Dust
I'm So Silky Rinse-off Conditioner
Heleni M.

Excellent to breeds with long and silky hair. The result really takes the breath away.

I'm So Silky Rinse-off Conditioner
Oh, Touch Me Texturizing Spray
Natalija B.

I am a miniature schnauzer breeder, I regularly use your products, especially for dog shows, and I am very satisfied with the results, thank you very much for your existence

Hathor House kennel

Oh, Touch Me Texturizing Spray
I'm So Silky Rinse-off Conditioner
Karina G.

⭐️⭐️⭐️⭐️⭐️

I am absolutely thrilled with So Posh Dog Cosmetics! Their silky shampoo and conditioner have worked wonders for my two Maltese fur babies. The results are outstanding - their coats are now incredibly soft, shiny, and oh-so-touchable! Not only does it leave them looking posh, but the fragrance is delightful too. The quality of these products truly sets them apart. My dogs have never looked better! Thank you, So Posh, for helping me pamper my pups in style! 🐾

I'm So Silky Rinse-off Conditioner
I'm So Silky Shampoo
Jessica Björk

SO POSH is absolutely the best of the best.. The products are just outstanding in every way.Just love them!!

I'm So Silky Shampoo
Look at Me, I'm Tangle Free Detangler Spray
Customer

👍👍👍👍👍👍👍

Look at Me, I'm Tangle Free Detangler Spray
So Red Color Depositing Mask
Ausrine

Amazing product! My client's poodle coat got very light after puppies, so I decided to try So Posh new line to help her get her color back. I mixed So Red together with So Brown to get the middle tone, held the conditioners for 15mins and it looks amazing. Really recommend!

So Red Color Depositing Mask
I'm So Fantastic Conditioner
Marija V.

Great product that is perfect for my dog's coat.

Thank you for making our coat look perfect at the European Championships.

I'm So Fantastic Conditioner
I'm So Silky Leave-On Conditioner
Nancy D.

Perfect, without words!

I'm So Silky Leave-On Conditioner
I'm So Silky Shampoo
Nancy D.

Finally I found the ideal shampoo and conditioner for my Shih Tzu's. The coat looks amazing, shining, silk and voluminous. It is in perfect condition and emphasizes the beauty of my dog.

I'm So Silky Shampoo
I'm So Silky Rinse-off Conditioner
Carol R.

I love So Posh Products. Having a long coated breed it is of extreme importance to me to have only the best for my dogs. I use So Silky and as you can see in the video these products work perfectly for my Multi Champion Maltese Dog. Thank you SO POSH....

I'm So Silky Rinse-off Conditioner
I'm So Silky Shampoo
Eszter K.

Excellent product! 🤩 Perfect for my English Setter used together with ‘I’m So Silky Conditioner’ and Leave On Conditioner. ✨👌

I'm So Silky Shampoo
Oh Dog, It's a Miracle Intensive Repair Mask
Lisa S.

I never thought my Havanese could restore her coat after giving birth, but then I found the Miracle Mask. I had no idea how it works but wow... just look at her. Guess her show career isn't over yet! Thank you thank you thank you!!!

Oh Dog, It's a Miracle Intensive Repair Mask
I'm So Fantastic Shampoo
Tiina K.

Daisy got washed with I'm So Fantastic shampoo & conditioner 🫧 and her hair feels phenomenal! 💎

I'm So Fantastic Shampoo
I'm So Silky Shampoo
Hanna

There are no better products out there, So Posh changed our life to the better. ❤️⭐

I'm So Silky Shampoo

Secure payments

Our store uses SSL encryption to ensure your payment information is always secure

Quick free shipping

Free shipping, delivered right to your salon in up to 8 business days

Safe for you & your clients

Our products are formulated with the highest quality ingredients to minimize the risk of reactions.

Premium customer support

Our support team is available to answer any questions you might have.

Get professional pricing

FAQ’s

Find the answers to the most frequently asked questions.

Contact us

  • Is there a minimum order quantity?

    • Yes, the minimum order quantity to receive Groomers' prices is €300. It's always possible to order a smaller amount without the groomer discount.

  • What's the average shipping time?

    • If you're in the EU, US, or Canada, you can expect to receive the products in an average of 7 business days.

  • Why is your dilution rate so low compared to other brands?

    • Our dilution rate is 1:10 because it's not possible to have effective products with a dilution rate higher than that. Yes, you need a bit more shampoo and conditioner, but all the active ingredients you would normally have mix in or spray on are already inside them.

  • Do I qualify for a groomer's account?

    • As long as you groom dogs that are not yours, you are a groomer in our eyes.

  • What makes So Posh so special?

    • Our products can achieve so much because they're original recipes created by people who needed something better than what was on the market. The only way you can understand them is by trying them.

    Join our network today

    Ready to offer your customers the best in premium grooming? Order So Posh for your grooming salon and discover the benefits of our simple to use grooming products, competitive pricing, and dedicated support. Fill out the application form now to get started on transforming your business with So Posh!

    Join our network today

    Ready to offer your customers the best in premium grooming? Order So Posh for your grooming salon and discover the benefits of our simple to use grooming products, competitive pricing, and dedicated support. Fill out the application form now to get started on transforming your business with So Posh!

    Get professional pricing